B2B E-Commerce Possibilities In Long Tail Niche Marketing

We are becoming more cognizant of things like sustainability, reduction of waste, and caring for things of the past. In my opinion, we especially want to care for things that will never be made again. There is no modern substitute for vintage fabrics that are now obsolete. Nothing is made the same now as it was back then.

Things that are made now with lustrous fabrics, stitching, hand painting, fancy needlework, etc. are labor intensive and very expensive. In fact, you can find comparable or better textiles in the second hand market, than you can in high end stores.

Although I have yet to try this idea – it seems quite plausible and easy to figure out. A person could migrate an individual category, create a different website, and sell it as a turnkey E-Commerce site. For someone who does not have product and wants to set up a home based business, they could buy a ready made store and product.

In order to offer unique products to customers all over the world, we have to get things in front of people and find a way to attract them to the online stores. I believe a large store with multiple categories could be turned into a multi-vendor site as well.

Key challenges for E-Commerce start ups. First of all you need a product or service. The web development is really based on basic publishing skills. In the past I did a fair bit of print publishing, mostly satellite image maps. In the late eighties and nineties you had to get typesetting done, then run to another location to look at colour separations, and then back for proofs and corrections.

When it came time to print a map, you had to do the same thing at the printers. Basically be on call to do a press approval when they did the print run. If you made a mistake, it could be printed on a run of 10,000. There was always a focus on per unit cost since the price per unit dropped as the volume went up.

Now, it is much different. You can publish on the Internet for the cost of a host. If you make mistakes, you can delete or change them. The range of colours and fonts is endless. But the basic principles are the same.

I know I am obviously an amateur with regards to photography. But I do think it is very important, and I love taking pictures of beautiful things. I only use window light, so it is a constant challenge to get the detail in reds, as well as to avoid certain background hues. The biggest mistake I see in online listings, is in not paying attention to taking good product pictures.

Even without much photography experience, the item must be shown fully, and without a cluttered back drop. That goes back to the publishing experience. If you are trying to sell something, in my opinion – show that something to the best of your ability. If there is clutter, or different items shown in the photo, it detracts from the item. If someone wants to buy something, they don’t care about the lacy drapes, and dog bowl in the background.

If there is one mantra to develop when taking product photos, it is “do not be lazy”. I must have told myself that a thousand times. I think we have to view online stores in the same way we might view a shop in a fashion district. You do not see things wrinkled, hanging crooked, or partially shown – or it would look shoddy. It is even more important for online collections, because unless you want to backtrack and do thousands of retakes, you have to do your best up front to avoid that.

Central to all of this preaching, is that people in general like to look at something that is aesthetically pleasing. They also need to be able to see detail in the item, so they can verify or authenticate it for themselves.

Vintage and antique textiles, as well as art objects, jewelery, and designer pieces – are a reflection of our culture and heritage. Many beautiful things have been brought to Canada from different countries, especially during the second world war and post war years. Thousands of hours went into the textile art, drawing on the historical and artistic aptitudes of many cultures of people.

It is worthwhile to share. I realize everything is not going to sell. I am also open to offers on all items, and once the store is ready, and the marketing launched – will offer regular sales.

The B2B idea is an idea for a large store to divide and sell a category or two. The concept of creating a multi-vendor site could create a sort of Avenue Montaigne, or Bond Street, Rodeo Drive – type of Internet fashion district.

The creation of an upscale second hand fashion district on the west coast, is quite appealing. We have so many remnants to treasure. It comes from those who have migrated here, and brought beautifully crafted items unique to the era. The online antique and vintage textiles are showcasing some of the artistic beauty in the various ethnic groups. It also serves to highlight a wide range of mid-century fashion houses in Europe and North America.

This idea would go a long way in helping niche market entrepreneurs attract traffic. It would also help the customers find one of a kind things they are interested in. It creates a resource for fashion designers and historians as well. I have had several Universities and experts request the use of images for talks, youtube presentations and other publications. Also – the labels on items are very important. Those labels authenticate, and add to a broader Internet resource for the textile and fashion industry as well. Therefore, it is important to get those photographed as well as any other identifying marks, serial numbers, etc.

Finally, we are returning to a longer lasting, less waste mentality. And with that, we slow down. There are so many things already in existence, out there for the plucking. Some of those things are just practical everyday textiles like t-shirts and jeans, plus a 99% plethora of fast fashion made in China.

But there is a percentage of things that turn up in the second hand market that are absolutely gorgeous. In my opinion, they deserve to be assigned a higher value.